It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor. Rankings aside, it also helps a user skimming through search results instantly understand what your page is about. And so putting your keywords at the start can suggest to its algorithms that these words are the most important. But forming a comprehensive SEO strategy—and following the steps in this guide—can help you rank higher on Google. When looking for link-building opportunities, I recommend simply going outside and looking around.
It takes all of your pages into consideration when ranking your site. Compare your BHS Links backlinks with competitor pages using the “Add competitor” feature. If appropriate, use secondary keywords (or parts of them) within subheadings.
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If your current level of expertise or standards has outgrown an older post, it’s better to remove it. Whatever the case, don’t keep content on your site because you think quantity will make you look better. Just like many things in life, quantity shouldn’t replace quality. All things considered, shorter, yet descriptive URLs, work better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions.
Get Google Reviews
While building backlinks is essential, it’s equally important to monitor the quality of those links. Some low-quality or spammy websites may link back to yours without your knowledge, which could harm your website’s rankings. Regularly check for any suspicious or irrelevant links using tools like Google Search Console and disavow them if necessary.
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Make it easy for them to find what they’re looking for, move around the site, and enjoy your content. Scammers love pitching small businesses on local directory listings. This is one of the easiest steps you’ll ever take for local SEO. Research shows consumers find a mix of reviews to be more trustworthy.
- Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings.
- In this guide, I will show you how to check your website rankings in Google using free tools.
- For those looking to streamline their data work even further, Bricks offers a solution that integrates spreadsheets, docs, and presentations into one seamless tool.
- But if you can publish long content you generally should publish long content.
- It’s not just the quality of your content that indicates expertise in your niche, but also the quantity of that quality content.
- This not only helps drive traffic but also improves your website’s credibility in the eyes of search engines.
Getting featured on Google Play
Search Console will tell you what queries are leading people to see your page in search results and which ones are leading them to click. This can help you find additional headings to add to a page as well as additional keywords to target with their own pages. If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword. This is an easy element to add to your blog posts that Google seems to really like. Oftentimes, you’ll see Google add those links right to a post’s meta description. While there’s no “perfect” word count for blog posts, content that’s 3k+ words tends to do best when it comes to link building.